Data Analyst

We are looking for a Data Analyst that will help to conduct research and analyses in order to deliver reports to the senior management on the performance of marketing campaigns and programs as well as conducting forecasting and estimations on the profitability of those campaigns. At this capacity, the role also optimizes targeting and segmentation as well as the allocation of budgets across multiple marketing channels.

Responsibilities:

• Serve as a strategic advisor, partnering with cross-functional teams to understand business objectives, challenges, and opportunities.
• Collaborate with the Marketing and Product teams to define and track success metrics for marketing campaigns, product features, and overall business growth.
• Analyze customer behavior and segmentation to identify acquisition, retention, and satisfaction opportunities.
• Collaborate with business stakeholders to develop data-driven strategies and action plans to optimize business processes, improve operational efficiency, and drive cost savings.
• Identify and implement A/B testing and experimentation initiatives to evaluate the impact of different strategies, features, and campaigns.
• Translate data analysis findings into clear, concise recommendations to drive revenue growth, optimize marketing initiatives, and improve product performance.
• Conduct comprehensive data analysis, leveraging advanced statistical methods and analytical tools to uncover actionable insights and trends.
• Develop and present impactful reports, dashboards, and presentations to communicate insights, recommendations, and progress to stakeholders at all levels of the organization.

• A Bachelor's degree, preferably in Computer Science, Statistics, Mathematics, Economics or Engineering
• Min 1 year of relevant work experience in management/strategic consulting, banking, FinTech, online payments/e-wallets, eCommerce, and/or start-ups.
• Strong foundation in data query/manipulation using SQL and data visualization using tools like Tableau.
• Quantitative discipline with strong business sense and ability to articulate complex analysis results to a wide range of audiences, and translate these to actionable business insights. Primarily driven by quantitative outcome for all decision-making.
• Ability to pinpointing the problem and find a solution from the data
• Possess structured critical thinking, detail-oriented. Experience in analyzing & quantifying complex strategic issues tied to long-term business growth.
• Effective communicator to both technical and business audiences

• Capital market sharing session
• Flexible work arrangement
• Self development program
• Health insurance benefits
• Well being and counseling program